TEARING IT APART
TO GET IT TOGETHER

Over the years Nudie Jeans has launched a number of recycled products and projects. It took off in 2007 with the Denim Maniacs program, and has since then involved dry denim jeans, rag rugs and camper seats, all recycled from old worn out Nudie Jeans denim.

IN-AND-OUT SEAM CAMPER SEAT

This foldable camper seat is braided by hand, using the in and outseam of nine pairs of rigid Nudie jeans, one belt and one leather patch. There are only 250 made and each one is unique.


The In-and-Out Seam Camper Seat can be used as a stool, but it could just as well be seen as an art piece. The beautiful braided seat and the simple construction makes you want to hang it on the wall.

LILL-MATS & STOR-MATS

The Swedish trasmatta – rag rug in a more international tongue – is made from shredded leg pieces of the Nudie Jeans denim used for the In-and-Out Seam Camper Seat. The names we chose is a classic principle to distinguish people with the same name from each other.

Lill-Mats is the smaller rug, the measurements are 140x70 centimeters, and it’s made in a limited run of 275 pieces. Stor-Mats measures 240x170 centimeters, and is limited to just 75 pieces.