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No matter what your jeans looked like when you bought them, they all started out as a pair of dry denim. Those pre-washed and pre-distressed favorites of yours may look like they’ve been to hell and back, but from the beginning they were all dark indigo denim.


The touch, smell and deep blue shade of raw, unwashed denim fabric is evidence of true craftsmanship. And it’s there, in the dry denim and in the subsequent act of breaking-in a pair of dry denim that the heart of THE DENIM PROJECT lies.


For many people, nothing beats the smell of a new pair of dry jeans. Literally, it’s the smell of craftsmanship. At every stage, from the harvesting of the cotton, through to the indigo dyeing and the weaving, down to the sewing, men and women have used their hands to create your jeans.


When you slip into a new pair of drys, another kind of craftsmanship begins – the breaking-in. For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge.


Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel. Sitting around in the office won’t grace the denim as much as if used while repairing motorcycles. Regardless of your lifestyle, your jeans become a log of the months gone by – you might even end up with a few amusing anecdotes referring to different stains, abrasions, or scrapings. When you’ve come this far, you and your new stiff drys will have gone from being separate entities to a unity – a second skin.


Compared to a new pair of dry jeans, the smell of a well-worn pair just before wash is a completely different matter.


It’s a smell that could most probably raise the dead.
But it’s most definitely the smell of a winner.

How to break in your dry denim

Wear your dry indigo dyed jeans daily for about 6 months and you will literally end up

with a second skin – a one of a kind pair of jeans shaped by you.

1. Start with a pair of dry THE DENIM PROJECT jeans. For best results, choose rigid dry denim.

2. Wear your jeans every day. The longer you wear them the more character and attitude they acquire.

3. Rub with a damp cloth if you need to remove stains.

4. If you need to get rid of a smell, hang your jeans outside in windy weather. Additionally, you can turn them inside out, shaking them well.

5. When it’s finally time to wash your well-worn jeans, wash them inside out. Stretch the inseam while the jeans are damp. Hang dry, don’t tumble dry.

save the world for the sustainable 

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