OF THE DENIM PROJECT
COMES WITH A PROMISE
OF FREE REPAIRS
The idea behind a program is that our jeans can be repaired, resold as second-hand at the store from which they were bought.
Our ambition is to create a jeans-over-the-counter type culture – in the same way as buying cheese, fish and meat at the market – in which vendors use their expertise to pinpoint the customer’s needs and provide a perfectly tailored solution.
The concept is underpinned by RENIM PROJECT philosophy – Remade/Reduce/Redesign and jeans over the counter is the first step. The next stage is to develop a well-equipped, high profile repair station. By ensuring the sewing machines – one specialized in hemming, one in repairs. The concept takes center stage. Instead of throwing the jeans in small piles in the corner waiting to be repaired or collected, they are very well stored over the repair session and return to store in short time as a promise.
If there’s no store round the corner where you live, contact us via the email, we will immediately reach out.
In the end it’s all about looking after things, breaking your jeans in, creating your own look and mending them in your own way.