JEANS ARE MEANT
TO BE USED
— AND REUSED

It’s all about looking after things, breaking your jeans in, creating your own look and mending them in your own way. It is deeply rooted part of THE DENIM PROJECT to encourage the care of things that actually get more beautiful as they age. Things that bear your own history and are timeless. That’s we continue to pass on the message about preserving what you love and is worth looking after.

If you feel like breaking up with that old favorite pair of yours, hand them in at any of our stores for 20% off on a new pair.

We wash and repair each pair and put them back in the shop as second-hand articles.